Health care costs, and consequently employee health benefits costs, have been increasing at an alarming rate for nearly a decade. Avoiding rising healthcare costs is nearly impossible, but you can learn about why they continue to rise and what you can do to manage costs for your organization and your employees.

To assist you, this article explains factors leading to continued rate hikes, the latest healthcare cost figures, and strategies that businesses around the United States are implementing to help manage costs.

Factors leading to increased healthcare costs

Why are U.S. healthcare costs skyrocketing? Several market conditions have led to a decade of unrelenting increases. Factors that have contributed to climbing healthcare costs over the past decade include:

• Demographics
• Expansion of healthcare providers
• Consolidation of managed care companies
• Political environment and government regulation
• Increased utilization and consumer demand
• New medical technology
• Weakening of managed care system
• Healthcare spending and medical cost inflation
• Increased prescription drug costs

The following are two factors also contributing to current and projected healthcare costs.

An aging population

Because older workers are more prone to health problems, companies are seeing a rise in chronic conditions, costly medical problems, and the use of prescription drugs, as well as an increase in the amount and frequency of catastrophic claims.

Poor general health

Poorer health among Americans has also contributed to healthcare cost increases. Preventable risk factors such as obesity and high blood pressure have led to increases in chronic health conditions such as diabetes and heart disease—illnesses that are long-term and extremely costly. Unhealthy lifestyles can be addressed through wellness programs to improve employee health and reduce costs, but most savings are seen in the long term. To combat the continuing short-term increases, employers are passing more and more costs to employees through higher deductibles, copays, and out-of-pocket maximum amounts.

Understanding why your annual health plan renewal rates may be significantly higher than in the previous year is the key to forming alternatives and solutions to your particular plan’s challenges. It is also important to educate your employees about the reasons behind any plan or contribution changes you may decide to introduce.

What can employers do?

Employers are struggling to contain accelerating health plan costs. After trying to absorb most of the costs because of hiring and retention issues, many firms are attacking the root causes of rising costs with sustained, systemic changes. With the growing epidemic of poor health and the uncertain overall impact of healthcare reform, many employers are looking at both short- and long-term strategies to manage costs.

Using health care data to drive strategy

A Hewitt Associates survey found that employers cite using health care data to make strategic health plan decisions as their top cost-cutting strategy. However, the survey also discussed the importance of going beyond accessing data and understanding how to apply it when making decisions and implementing strategic changes.

Greater emphasis on consumer-driven plans

An increasingly popular option in the healthcare industry is the adoption of consumer-driven health plans, typically involving a health reimbursement account (HRA) or health savings account (HSA). These plans offer cost-savings for the employer but also benefit the employee. With proper education, employees can become smarter healthcare consumers, which can save both parties money.

Promoting employee health and wellness

Health and wellness initiatives have become another popular healthcare cost management strategy, and remain one of employers’ top cost containment strategies. As more employers realize that improving employee health and wellness can lower healthcare costs and increase productivity, many are creating more comprehensive programs, targeting specific diseases and including dependents in the initiatives.

Incentives for participation are growing in popularity as well (including incentives for dependents), but it is important to use effective incentives. Rewarding employees for participating in a program or meeting a health goal is much more effective than incentivizing things like the completion of a health risk assessment. Many employers are also instituting penalties for nonparticipation or unhealthy behaviors, often in the form of higher premiums or additional employee cost-sharing. It is important to note that successful wellness and disease management initiatives are dependent on quality employee education and communication techniques.

Increased employee cost-sharing

Many employers are choosing to pass more costs to employees or restructure their health plans to incentivize lower-cost options. These are a few strategies employers are using:

• Moving from fixed-dollar copayments to a coinsurance model (employee pays a percentage of costs for each health care service).
• Increasing deductibles and out-of-pocket maximums.
• Increasing employee cost sharing for out-of-network providers.
• Increasing employee cost sharing for brand name prescription drugs to incentivize the use of generics.
• Offering consumer-driven plans, either as an option along with a traditional plan or as a total replacement.

Dependent management strategies

Employers are finding huge cost-saving opportunities by changing the way they manage dependents. Dependent eligibility audits can save companies substantial amounts of money. Studies show that, on average, 5% to 15% of dependents are actually not eligible to be on the health plan. Many companies are also shifting to a per-member premium structure, rather than just “individual” and “family.” Another emerging trend is requiring spouses to pay more in premiums or assessing a surcharge to encourage spouses to enroll in their own employers’ plans.

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Strategic vendor management

A recent movement involves companies aggressively evaluating their vendor relationships and replacing or eliminating those vendors that do not produce measurable results. Employers are also looking for opportunities to consolidate vendor relationships to get the most for their money.

Long-term solutions vs. short-term fixes

Due to the financial pressure many employers are under, short-term tactics like employee cost-sharing are still prevalent. However, employers are exploring multi-year plans and longer-term initiatives to improve overall employee health and strategically manage costs in the future. Particularly in the wake of health care reform, many employers are becoming more concerned with developing strategies that are sustainable in keeping costs down.

Which solution is right for you?

Should you pass costs on to employees? Or should you try to manage costs in some of the other ways discussed in this article? Ultimately, it is a decision that you need to come to through thoughtful and detailed analysis of your plans and with the advice of your broker or consultant.

Below are some questions you can address to begin developing an effective strategy that is right for your organization.

• Is our program structure, plan design, and pricing appropriate?
• Do we have the right vendors, services, contracting, and funding in place?
• Are our employee communication efforts appropriate and effective, especially regarding employee health and wellness and/or consumerism?
• Do we have effective disease management and wellness programs for our employees?
• Do our pricing and plan design features encourage cost-conscious behavior on the part of our employees?
• Are we thinking about long-term solutions rather than quick fixes for this year?

What should I tell my employees?

Healthcare costs continue to increase at exceptionally high rates from year to year. You want to continue to offer valuable health benefits to your current employees, and you want those benefits to help you attract and retain quality employees. However, you also need to consider the cost-effectiveness of those benefits at a time when hefty rate hikes are the norm.

The information in this article is designed to help you understand why your renewal rates may have increased and to help you educate your employees about the reasons for any plan or contribution changes you may have to make. If your employees understand current trends in the healthcare industry, they will be more supportive of changes and appreciate the resources necessary to provide them with their healthcare benefits.

For more information on how to communicate health plan changes to employees, contact Christensen Group Insurance today.

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This Benefits Insights is not intended to be exhaustive nor should any discussion or opinions be construed as professional advice. © 2015, 2018 Zywave, Inc. All rights reserved.